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Panasonic’s VP of Marketing Brian Rowley on Pandemic-Era Pivots for B2B...
Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. Like so many others,...
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Mobile Marketing Strategies: Four Common Mistakes to Avoid
Consumers spend more time consuming content on their mobile devices than any other type of media, according to a study from eMarketer. And mobile app usage has ballooned during the pandemic. In light...
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How Driscoll’s Transitioned to Online Grocery Shopping and Product Marketing
Fresh fruit company Driscoll’s has recently transitioned to online ordering services in light of the ecommerce boom and shift toward online grocery shopping brought about by the pandemic. Read about...
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Marketers on Fire: Popeyes CMO Bruno Cardinali
Popeyes may have started the chicken wars back in the summer of 2019, but now it means to end them. Sort of. The QSR brand, whose chicken sandwich became a massive sensation when it launched two years...
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Salesforce State of Marketing Report: New KPIs, Data Sources and Digital...
Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe. Not surprisingly, digital...
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Brands on Fire: IKEA
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart. — Yes, it’s true: The print version of the Ikea catalog is no more. The furnishings retailer will...
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Tips for Finding a Niche Idea for a Podcast
The medium of podcasting is gaining traction as a way for companies to exhibit expertise and reach customers—and it’s not just for consumer marketers. Panasonic, for instance, has been successful with...
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Six Ways Marketers Can Prepare for a Cookie-Less Future
Salesforce’s recent State of Marketing report found that digital marketing is in a state of complete transformation—particularly in terms of measurement tactics, data growth and KPIs—as a result of the...
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Ecommerce Strategies: How to Make Your Brand’s Digital Shelf Stand Out Online
Online spending accounted for more than a fifth of total retail sales in 2020, according to a piece in Multichannel Merchant, up from 15.8 percent in 2019. So, if you haven’t perfected your ecommerce...
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Ally Financial CMO on Gamification, Economic Mobility and Financial Literacy
To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the...
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Brands on Fire in 2021
Chief Marketer’s Brands on Fire and Marketers on Fire series, a monthly analysis of some of the world’s top brands and executives making moves that set them apart within the marketplace, is now well...
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Marketers on Fire in 2021
Chief Marketer’s Marketers on Fire content series showcases some of the world’s most innovative executives making all the right moves. Our conversations in 2021 have covered Doug Scott’s commitment to...
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Olay’s #DeCodetheBias Campaign Strives to Combat Biased Al Beauty Algorithms
Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms. Following is what the brand’s #DecodetheBias campaign entails and how its effort to...
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Five Ways to Leverage QR Codes for Touchless Experiences
In-person experiences are getting an assist from a simple yet efficient technology that appears to be having its moment: the QR code. With touchless tech now a key component of IRL experiences, the...
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Privacy, Digital Advertising, Email Marketing: Use Cases for Customer Data...
In light of additional data sources fueled by new technologies, there’s a greater need to organize the information. Enter: customer data platforms (CDPs), which help marketers manage data compliance...
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Pinterest Launches New Social Commerce Features Facilitating Shoppable Video
New developments occurred in the social commerce space this week. On Oct. 6, Pinterest announced it has added several features to make shopping on the platform easier, including a new way to create...
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Privacy-First Marketing: Three Challenges for Brands
Monumental shifts are taking place within the digital marketing ecosystem as it moves closer to prioritizing consumer privacy over unencumbered audience targeting, attribution and personalization....
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How State Farm Engages Younger Audiences Through Gaming
State Farm is no stranger to leveraging experiences to connect with Gen Z and millennial audiences, particularly in the gaming space. But recently it tapped its likeable fictional spokesperson, Jake...
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Marketers on Fire: Clayton Ruebensaal, EVP, Global B2B Marketing at American...
In the early days of the pandemic, small businesses were seriously struggling to stay afloat, inspiring many brands to offer free products, tools and services as a way to lend a helping held during...
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Six Ways Marketers Can Approach CPRA Compliance
At the start of the new year, marketers must comply with the California Privacy Rights Act of 2020 (CPRA) in order to continue to collect valuable consumer data for targeting purposes. Here are six...
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